816-924-0123. Company Profile; Mission Statement; Vision Statement; Quality Policy; Testimonial; Valued Customers; News; Events; Career; Contact Us; Solutions. America's Favorite Ketchup is a perfect complement for French fries, hot dogs, hamburgers and so much more. Company Contact Info. Colored Ketchup. National distribution should be complete by the end of the year, says brand manager Kelly Stitt. Heinz EZ Squirts first color entry was Blastin Green and was created as a promotional ketchup in support of the first Shrek movie, and moms and kids came running. www.heinz.com. Iconic ketchup maker Heinz launched crazy-colored ketchups that came in Blastin Green, Funky Purple, Stellar Blue, Passion Pink, Awesome Orange, and Totally Teal. 816-661-9948. The history of Keinz Colored Ketchup mirrors the Heinz one in several ways, although it has yet to be discontinued at the moment. Initially the bizarre ketchups sold well, but consumers eventually lost interest and the product was discontinued. Heinz EZ Squirt. The day ketchup became art was a truly defining early 2000s childhood moment. Heinz Tomato Ketchup uses sweet, juicy, red ripe tomatoes for the signature thick and rich taste of Americas Favorite Ketchup. As low as $18.95. Heinz Ketchup meets USDA standard for Grade A Ketchup. were becoming more and more cautious of artificial food colorings and its effects on kids behavior and allergies, so its no wonder EZ Squirt experienced a short shelf life. the texture, which many people didn't like. 2. Since the products were such a success, Heinz added purple, pink, orange, teal, and blue EZ Squirt varieties. The company's been innovating like crazy lately (ex. They have to. And the day the company discontinued this product was the day creativity died. 2000 2006. The outrageous colors required loads of food coloring and some fancy food engineering to make it taste like ketchup. Heinz was quick to capitalize on its early success by releasing additional colors such as orange, purple, teal, blue, and pink. Unfortunately, the Heinz Purple Ketchup received an overwhelming backlash from the consumers. HEINZ introduces the EZ Squirt collection, featuring green and purple ketchups in a re-designed squeeze bottle. train! My family only chooses the Heinz brand of ketchup as it has the best flavor overall. Even Heinz knows it's time to bring back purple ketchup. Especially since it is far from predictable when an unusual color will work and when it will not work. Heinz Chip Clip Set . Report Save Follow. They know. Hustlem8d Ez. Contains gluten free ketchup to fit your preferences. Consider the phenomenal success Heinz EZ Squirt Blastin' Green ketchup has had in the marketplace. Whether youre a Heinz Mayonnaise or Ketchup fan, the Kraft Heinz investment is a vote of confidence in the UK economy from a major US firm and a boost that will mean jobs and growth for the local economy in Wigan. Reply. EZ Squirt colored ketchup From 2000 to 2006, Heinz produced colored ketchup products called EZ Squirt, which were available in squeezable containers and targeted towards young children. 20 comments. We were right about red, but couldn't have been more wrong about green. Add to Cart. This new style of Ketchup was green in color and the bottle featured a glue-style top that could be used to create ketchup art with ease. In fact, more than 25 million bottles of colored ketchup were sold, helping Heinz capture an all-time high of 60% of the U.S. ketchup market, before softening sales resulted in the EZ Squirt brand being pulled from the shelves by January 2006. 1. Target Audience Theres no-doubt that this kid-friendly ketchup is fun and exciting. $18.95. EZ Squirt. Product Description. My friend had an unhealthy obsession with the color green and her mom was a good sport. [15] The EZ Squirt bottle had a specialized kid-friendly nozzle. Share. Shipping Info Account. level 1 Heinz Co. capitalized on the new movie Shrek by rolling out an innovative new product: Heinz EZ Squirt. Heinz EZ Squirt coloured ketchup. Heinz Ketchup has the distinct flavor of spiciness that just makes it great for potatoes whether raw, fried with onions, french fried or hash browned. Orders. 1: Mayochup, ex. Green (and purple) absolutely did not fly for Heinz ketchup consumers in 2000 when almost nobody jumped on board the. Heinz Ketchup T-Shirt . The company discontinued the EZ Squirt colors as sales dwindled. 92% Upvoted. Join our newsletter for exclusive promotions and offers from Shop.HEINZ.com! Add to Compare. When Heinz launched EZ-Squirt ketchup, which came in vibrant colors like green and purple, the brand gave kids an excuse to do exactly what they were always told not to do play with food. Heinz company pivoted suddenly on July 10, 2000, and gave the condiment a colorful makeover. Heinz Ketchup is a rich and thick condiment made from concentrated tomatoes having a bright red color and good tomato flavor, corn syrups, vinegar, salt and spices. share. My Account; Do Not Sell My Data; Join the community. EZ Squirt colored ketchup From 2000 to 2006, Heinz produced colored ketchup products called EZ Squirt, which were available in squeezable containers and targeted towards young children. Its fun for the whole family. What is EZ Squirt ketchup Heinz? One 20 oz. hide. 7808 E 52nd St. Kansas City, MO 64129. Heinz EZ Squirt comes in the following colors: Blastin' Green Funky Purple Orange Teal Pink Blue But they didn't stop there. [13] The ketchup launched in green- and red-colored varieties, which were later joined by purple, pink, orange, teal, and blue. save. The vibrant color hues of EZ Squirt's Blastin' Green, Funky Purple, Stellar Blue, Passion Pink, Awesome Orange, and Totally Teal were achieved by stripping the red color from traditional Heinz ketchup and adding food coloring. Add to Cart. bottle of Heinz Tomato Ketchup. Same commercial with the Shrek promotion . Thick & Rich ketchup made from red ripe tomatoes. After conditioning consumers for 124 years to expect ketchup to be red, the H.J. The outrageous colors required loads of food coloring and some fancy food engineering to make it taste like ketchup. Heinz rolled out its Funky Purple ketchup in EZ Squirt bottles in 2001. Why is Heinz ketchup bad for you? No Nutritional Value at All:Heinz ketchup contains NO fiber and NO protein. Its devoid of any nutrition yet full of GMOs sourced sugars, chemicals and even possibly mercury, an extremely toxic metal. The product contains a limited amount of tomato paste and one wonders if that is enough to label it as ketchup. In 2000, H.J. Heinz EZ Squirt coloured ketchup. Add to Compare. The outrageous colors required loads of food coloring and some fancy food engineering to make it taste like ketchup. Log in or sign up to leave a comment. Newsletter. About this item. Close. Initial quantities of Heinz EZ Squirt, including an artificially colored green version called BlastinGreen, will begin to appear in October. report. Posted by 11 months ago. 2: Mayocue, ex. Introduced in 2000, Heinz EZ Squirt ketchup is one of the most loved and hated items in food history. This tomato ketchup has a thick and rich texture. Ultimately, a staggering 25 But 18 years ago, it was a big deal. Cue the nostalgia. The day ketchup became art was a truly defining early 2000s childhood moment. Company. You might think its not a big deal because Heinz has released wacky innovations such as Mayochup, Kranch, and Mayomust. heinz ez squirts first color entry was blastin green and was created as a promotional ketchup in support of the first shrek movie each new color resulted in incremental sales volume in 7 months, heinz sold more than 10 million bottles of green ketchup, pushing up total sales by 5.4% more than 25 million bottles of colored ketchup were 49.