To give you an idea, from 2017-2018, the number of cord cutters grew by 32.8 percent. According to a new Future of TV survey from The Trade Desk, "27 percent of U.S. cable TV subscribers are planning to cut their subscriptions by the end of 2021.". Detailed table: Cable and satellite TV usage, 2015 and 2021 Only about a third (34%) of Americans ages 18 to 29 now get TV through cable or satellite, down 31 percentage points from 2015. These cable deals have so much to offer it may be hard to choose just one. (Digital TV Research) iQIYI video streaming service has over 100 million paying subscribers. Pay TV providers could lose more than a million subscribers in the current period, a team of analysts at UBS led by John C. Hodulik wrote in a research note distributed Tuesday. A tally of the year's most-watched TV networks seems wildly incomplete in the 2020s without Netflix, Amazon Prime Video, Hulu, Disney Plus or HBO Max in the mix. Fewer than half (46%) of those ages 30 to 49 currently get TV that way, down 27 points. Fox News was the most-watched basic-cable channel (of 124) in 2021, averaging 2.361 million primetime viewers each evening, according to Nielsen's Live + Same Day data set. US Subscription TV Revenues, 2020 & 2021 (billions) . CNN, Fox News, and MSNBC all had record-high viewership in 2020. 24% of US households with ahead of the household at the age between 18 and 34 have never subscribed to cable or satellite TV. Magyar Telekom (Reuters: MTEL.BU; Bloomberg: MTELEKOM HB) has reported results to end-September 2021. Fox News averaged 1.22 million daily viewers in April 2021. The firm says that by 2024, the number will grow even . Visual and design content are among the most significant challenges faced by 23.7% of marketers. The early systems simply received weak channels, amplified them, and sent them over unshielded wires to the subscribers, limited to a community or to adjacent communities.The receiving antenna would be taller than any individual subscriber could . Netflix had 209.67 million by the first quarter of 2021. Cable television originated in the United States almost simultaneously in Arkansas, Oregon and Pennsylvania in 1948 to enhance poor reception of over-the-air television signals in mountainous or geographically remote areas. All have launched in the last year or are coming in early 2021. By the end of 2019, 40.2 million households will ditch paid TV subscriptions. This brought the total up to 39.3 million, an 18.9 percent increase over the year before. Latest Pay TV data and analysis from Insider Intelligence including reports, charts, and articles. The acquisition by Liberty Global of the remaining cable TV operator Choice Cable . Homes that have cut the cord are likewise increasing at a similar rate. ( Brightback Report 2021) Consumers and OTT It is no wonder that consumers have an overall positive view of OTT in 2021. The streaming giant has had a rough 2021 so far in terms of subscriber growth. Roughly 1.2 million more U.S. consumers cut the cord in the fourth quarter . The number of persons age 2 and older in U.S. TV Households is estimated to be 307.9 million, which represents a 0.2% increase from last year. That number was down a. 186.7 million Americans watched cable or satellite TV in 2018. An eMarketer report cited by Forbes estimated that the number of households cutting the cord this year will grow by 19.2%. The pandemic caused an acceleration in existing viewing trends as people spent more time watching on-demand services. Pay-TV Net Losses Were Half a Million Fewer Than in 1Q 2020. In the three-month stretch ending in September, cable giants like Comcast ( CMCSA 0.27%) lost another 273,000 cable TV customers. The drop is startling, compared to the loss of only 13,000 . The loss is more than double the 133,000 lost subscribers over the fourth quarter in 2021, the Hollywood Reporter said. In 2019, 6.3 million people cut the cord. AT&T ( T 0.00%) shed . . Operator Data. An estimated 4.9 million people will cut the cord in 2022. *)Cheapest TV package. Increases in U.S. Hispanic (+1.9%), Black . $11.45 billion of Netflix's revenue was generated in North America, its largest market. By the end of the year, eMarketer is projecting that 31.2 million U.S. households will have cut the cable cord in aggregate. As of June 2021, Netflix had just over 209 million subscribers worldwide. By 2023, that number could be as high as 56.1 million households without paid TV service. DIRECTV ULTIMATE All-Included ($99.99/mo. This brought the total up to 39.3 million, an 18.9 percent increase over the year before. One forecast expects that pay-TV subscriptions will shrink by 36% in the next 5 years, compared to 9.5% from 2015-2019. In 2018, the pay-TV market saw a decrease of 3.8% in comparison to 2017. Pay TV Subscribers in Western Europe, by Country, 2021-2027 . It enables integration of a local cable TV line with the computer and continuously receives data at about 1.4 Mbps. 8. According to Netflix statistics by country, the United States and Canada accounted for about 74.58 million of the 221 million global clients. Best TV packages and plans. To give you an idea, from 2017-2018, the number of cord cutters grew by 32.8 percent. Comcast 's ( CMCSA -0.30%) Xfinity gave up 490,000 subscribers and now totals 19.36 million, while Charter Communications ( CHTR 0.57%) shed 156,000 residential customers for a reduced total of. This represents an increase of 17 per cent since 2019, with 782 million people estimated to have come online during that period. Pay-TV lost over 5 million subscribers in 2020. This year, over 6 million U.S. households will cut the cord with pay TV, bringing the total number of cord-cutter households to 31.2 million. Chart. Here are some of the top stats from 2018-2021 that define the current trends in video streaming. 10 stocks we like better than Comcast According to a report from eMarketer, cable, satellite and telecom TV providers are on pace to lose the most subscribers ever in a single year in 2020. . . According to cable TV statistics, MSNBC was second, with 953 million, and Nickelodeon came third, with 786,000. $430 B. Despite their plummeting viewer numbers, CNN and MSNBC expect estimated 2021 ad sales of $815 million and $574 million, respectively, which seem to be down by about 25% from 2020 where COVID . Quarterly Subscriber. investing in streaming) without cannibalizing the present (i.e. Television Cable TV, DTH operators lose 1.5 million subscribers in quarter ending September 2021 The latest TRAI report shows a decrease in total active subscribers of DTH services, from 69.86. TV: 76 million pay-TV subscribers have access to ESPN, per . Visual marketing is ranked as very important by 49% of marketers and essential by 22% of marketers. However, this leaves 2.9 billion people still offline. This is the fourteenth edition of . These big losses are also starting to hurt the bottom line. Top Cable News Viewership Statistics (Editor's Choice) 16% of Americans primarily get their news from cable television. According to Nielsen National Television Household Universe Estimates, there are 121 million TV homes in the U.S. for the 2020-21 TV season. Information in images is retained by 65% of . 16. Alex Sherman, "Media executives are finally accepting the decline of cable TV as they plot a new path forward," CNBC, October 27, 2020.View in Article; Kevin Westcott et al., Digital media trends survey, 14th edition: COVID-19 accelerates subscriptions and cancellations as consumers search for value, 2020. The number of cord cutters continues to rise every year, although the rate of change is slowing down. The company added 19,948 cable, DTH and IPTV subscribers in Hungary and 476 IPTV subscribers in North Macedonia in the third quarter. The biggest cable TV provider Comcast, has 22.1. million subscribers. . Netflix had an operating profit of $4.5 billion in 2020, a 73% increase year-on-year. ESPN laid off about 300 people in October 2015, and cut loose scores of well-known personalities . "Community antennas" were erected on mountain tops or other high points, and homes were connected . According to another study, the United States' pay TV penetration rate dropped from 78 percent of households in 2018 to 75 percent in 2019. Netflix key statistics. (Tech in Asia, 2019) By the numbers: ESPN, like many of its competitors, is faced with the delicate task of planning for the future (i.e. In fact, cable, satellite, and telecom TV providers will lose the most subscribers ever. In Q4 2020, Netflix paid subscribers worldwide numbered 203.67 million. Content Library Statistics. In the last five years, AT&T's TV services, which include DIRECTV, U-verse and AT&T TV, have lost a net of 9.5 million subscribers, plummeting from 25.3 million on March 31, 2016 to 15.8 million on March 31, 2021. Source: NCTA Analysis. In 2020, Comcast reported a 3.2 percent drop in its cable TV revenue, which contributed to a 12 percent drop in overall revenue. For years, cable networks have been confronted with fewer subscribers, leading to widespread cuts. Statistics on the topic Overview Cable news Advertising Leaders Consumer behavior Diversity Leading cable network in the United States FOX News Pay TV penetration in the U.S. 71% Share of U.S.. According to them, in 2013, there were around 100.5 million households subscribed to the cable TV service. Here are some statistics on cord-cutting. 2020 was a landmark year for SVoD, and an important time for BVoD services. monetizing linear). The number of cord cutters continues to rise every year, although the rate of change is slowing down. The 1940s and 1950s. In 2021, the number decreased significantly. Statistics. Satellite and streaming TV service Dish Network reported losing 273,000 subscribers during the fourth quarter, proving that cord cutting continues among TV customers. All have launched in the last year or are coming in early 2021. DISH America's Top 200 ($94.99/mo. Information in images is retained by 65% of . Another 1 million people cut the cord. Spectrum TV Select ($49.99/mo. Fox News was the most-watched basic-cable channel (of 124) in 2021, averaging 2.361 million primetime viewers each evening, according to Nielsen's Live + Same Day data set. The trends among different age groups are particularly striking. Visual and design content are among the most significant challenges faced by 23.7% of marketers. And by 2023, they think the subscriber count will get as low as 72.7 million. With 2.16 million primetime viewers in May 2021, Fox News placed first in the most-watched channels in the US. The Cable Modem Subscribers Market Report has . The price per megabit per second of cable broadband service has declined by 98% over the last twenty years, declining from an average of $28.13 in 2000 to $0.64 in 2020. Comcast and Charter remain the cable companies with the largest subscriber base, boasting. "That would be the . Europe, the Middle East, and Africa came in second with 73.73 million, while Latin America was 39.61 million. U.S. newsroom employment has fallen 26% since 2008, July 13, 2021; Broad agreement in U.S. - even among partisans - on which news outlets are part of the 'mainstream media', May 7, 2021; Cable and satellite TV use has dropped dramatically in the U.S. since 2015, March 17, 2021; Measuring News Consumption in a Digital Era, Dec. 8, 2020 )Best sports package. Annual Subscriber. Major Cable Providers Collectively Lost 6 Million Pay-TV Subscribers Each Year Between 2019 and 2021 Cord-cutting is responsible for leading cable TV providers losing millions of customers they can't seem to win back. (Source: Deadline) This is further proof of FOX's dominance. Durham, NH August 12, 2020 Leichtman Research Group, Inc. (LRG) found that the largest pay-TV providers in the U.S. - representing about 95% of the market - lost about 1,570,000 net video subscribers in 2Q 2020, compared to a pro forma net loss of about 2,065,000 in 1Q . According to the TRAI report, the total pay active subscriber base of private DTH operators has decreased by 1.4% to 68.89 million in September 2021 from 69.86 million in June 2021. US pay TV penetration will drop below 50% in 2023 . As of 2020, Tucker Carlson Tonight is the most watched cable news show ever. That percentage is nearly double the 15 percent of cable subscribers who reported. Again, these companies are in trouble. That is why many Cable TV programs, even news programs, are now sponsored to a large extent by pharmaceutical companies and healthcare providers. 1. (Netflix, 2020) By 2022, Amazon Prime Video will have 56 million subscribers in the US, and 122 million subscribers worldwide. So, with more people considering leaving pay-TV and the cable companies willing to let them go, cord-cutting could accelerate even further in 2021. However, despite this growth, Netflix saw . which in turn led to a marked decline in the number of subscribers for all services. Compared to a year ago, Pay TV subscribers were lower by 35,000 or 11.2%. In fact, traditional pay-TV providers lost around 6 million pay-TV subscribers each year from 2019 to 2021. In addition, 6.6 million households are expected to cancel their pay . Investment in Programming. Cord-cutting will accelerate in 2021, sending cable-TV subscriptions into virtual free fall, with a whopping 27% of U.S. households saying they'll cancel their pay-TV package by year's end, a new. Other traditional pay-TV services, including DirecTV and Dish, have just over 26.8 million subscribers. As the pay-TV era nears its inevitable conclusion, what will become of "The Mothership"? Though in the strictest sense any cable . The plan is simple enough: Hope enough people sign up for subscription streaming services to make up for cable TV subscriber losses. Today, it has 2,108 TV shows, an increase of 300%. And 6.6 million households will cancel their pay TV subscriptions. In many countries, users can now stream all of their favorite video content, from live TV to on-demand video. And the 1.5 million subscribers just added is 40 percent more than the reserved 1 million estimate Netflix announced in its Q1 report. An estimated 5.2 million households intended to end their cable subscriptions by the end of 2021. (JustWatch, 2021) In 2010, Netflix only had 530 TV shows. A cable system in the United States, by Federal Communications Commission (FCC) definition, is a facility serving a single community or a distinct governmental entity, each of which has its own franchise agreement with the cable company. Click the links on the tables below to display the number of subscribers and teledensity for mobile and fixed telephony and data services on a monthly, quarterly and annual basis respectively. In 2019, 6.3 million people cut the cord. (Reelgood, 2020) Netflix had 6,755 movie titles in 2010. at a CAGR during 2021-2027. The publisher forecasts 19 million more pay TV subscribers across 138 countries between 2021 and 2027, but revenues will decline by $25 billion over the same period. By 2024, more than one-third of US households will have cut the pay TV cord. Visual content is primarily used on websites and blogs by 49% of marketers, followed by social media. )Best family package. As of May 7, 2021, there are 5,505 total titles on Netflix for US subscribers, composed of 3,630 movie titles and 1,875 TV show titles. Meanwhile, "cord cutting," once pooh-poohed by the cable industry as a myth, has become a real threat: The number of pay-TV households peaked in 2010 at 105 million; now it's down to . for 12 mos. Cord Cutting Statistics for 2020. But with no real apples-to . The price per Mbps has declined from an average of $28.13 in 2000 to $0.64 in 2020. Now, that we went through the basics, let's jump to some of the most interesting cord-cutting facts. The emerging demand amongst consumers to leverage better quality content with high picture resolution is offering promising growth opportunities to the market. So, with more people considering leaving pay-TV and the cable companies willing to let them go, cord-cutting could accelerate even further in 2021. I t's certainly no secret that the rise of streaming video is working against the conventional cable television business. ESPN was once America's largest cable network. Media Nations 2021: UK (PDF, 3.1 MB) Key points. Visual marketing is ranked as very important by 49% of marketers and essential by 22% of marketers. The global pay TV market size was valued at USD 230.68 billion in 2020 and is expected to expand at a compound annual growth rate (CAGR) exceeding 1.7% from 2021 to 2028.